Billboards, print advertising and direct mail campaigns used to be the primary methods for home builders to market their businesses.Today, there are a wide variety of online marketing options for connecting with potential customers and developing a productive business relationship with them.
There are several potential advertising options for small businesses:
- Social media ads can be created and tested for an investment as small as $5.
- Google has recently introduced some lower-cost advertising options, including Google AdWords Express and Local Services by Google.
- Through native advertising, builders can share trends or practical advice formatted as a news article that is positioned within an online news site or social platform.
- SMS and MMS mobile ads target your prospective clients with special offers via text and invite them to click to your website.
With the growing array of affordable online marketing options, homebuilders have more opportunities than ever to connect with current and future clients.