For 116 years, the Andersen® brand has been welcomed into homes with beautifully designed windows and doors that stand the test of time.* With a portfolio of windows and doors to bring any style to life, builders, architects and remodelers trust Andersen to craft homeowner dreams into reality and create spaces where people can express their truest selves. Today, Andersen announces a bold evolution of its iconic brand that celebrates home design as part of the everyday moments and once-in-a-lifetime experiences that inspire today's homeowner.
"Throughout our history, our drive to make windows and doors that are different and better has led us to pioneer new products, set higher standards for our industry and, ultimately, be America's premier window and door manufacturer," said Jay Lund, chairman and chief executive officer of Andersen. "It is with this same commitment to excellence and optimism for the future that we carry on the tradition of the Andersen brand our customers know and love."
Andersen's refreshed branding, including a new logo, inspirational tagline and national marketing campaign launching this spring, delivers an emotional message that speaks directly to today's homeowners.
"It is a distinct honor for Andersen to be invited into our customers' homes," said Annie Zipfel, senior vice president and chief marketing officer of Andersen. "Our brand is inspired by the lives people live and our ultimate goal is to inspire our customers to love the life they see."
Celebrating Self Expression
Every home is as unique as the people who make it their own. Every Andersen window or door is crafted to deliver the custom experience customers expect. This spring, Andersen will for the first time in over a decade launch a national advertising campaign featuring inspiring stories of people enjoying the moments they create in their home through the lens of their Andersen windows and doors.
In a first look at one of the advertisements, Andersen aims to connect its homeowner and building trade professional audiences through shared experiences of joy, imagination and wonder.
Unveiled today, the new Andersen Windows and Doors logo is both a nod to the past, and an embodiment of the company's future.
The new logo elevates Andersen's distinctive color orange, a color that reflects the joy, enthusiasm and warmth that Andersen shares with its customers, communities and employees. The shield, which has long been part of the Andersen logo, has been repositioned as an upward-facing triangle — which, in Greek, stands for "opening" or "doorway" — representing the company's stability and strength. Finally, the removal of the letters "AW" from the logo broadens the brand to reflect the entirety of the company's current portfolio, including highly customizable entryways, patio doors and big doors.
Introducing a new tagline: Love the life you see.™
Windows and doors are the frames through which customers express themselves and imagine what's possible. Andersen's new tagline, Love the life you see.™, reflects the aspirational and everyday experiences building professionals strive for and homeowners expect.
*visit andersenwindows.com for warranty details
Posted: February 12, 2020