Before deciding where and how you will engage on social media, learn more about your target audience and where they are most likely to hang out online. Focus your efforts on one or two platforms where you can have the most impact, rather than trying to be everywhere.

Establish a consistent frequency and tone to your communications, so your followers know what to expect from you. At the same time, add some variety by occasionally sharing impromptu photos or a brief video of progress at a jobsite.

Be sure to check with your clients before sharing any details about them or their home project. Many of your customers may be private about their lives and not interested in sharing them publicly.