Andersen contractors on site installing windows with an Andersen truck parked nearby

2025 Digital Marketing Guide for Contractors

Get more leads. Strengthen your reputation. Stand out online. This free digital marketing guide was developed specifically for contractors by expert marketers and is simplified so it’s easy to take action. 

Digital marketing that works for contractors. No degree required.

You don’t need a marketing degree to win in digital. This playbook simplifies what works, so you can get found, get chosen, and grow your business.  It’s based on proven tactics used by high-performing pros in the window, door, and home improvement industries.

What you’ll learn:

  • How to build a 5-star reputation that builds trust and drives visibility 
  • Paid search and social ad tips that avoid wasted spend 
  • Local SEO and Google Business Profile optimization
  • The ad formula that makes video work, even if you hate being on camera 
Contractor meeting with clients and reviewing plans on a tablet

Take your business to the next level

The Andersen Certified Contractor program provides invaluable support to your home improvement business through these exclusive benefits:

  • High quality homeowner leads
  • Dedicated support teams
  • Exclusive business growth tools

Andersen Certified Contractor carrying a ladder in front of trailer

Connect with an Andersen Expert

Get personalized guidance from a knowledgeable Andersen representative. No pressure, just expert advice.