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Result: Webb's house ended up pre-selling in the framing stage.
Highlight: Tom Webb thought that the biggest selling point for Andersen® products was energy efficiency. And since that isn't top-of-mind in the mild climate of Atlanta, Webb looked for design options when he decided to upgrade his windows. He found that he could get the best of both worlds with Andersen products. Webb now regularly specs Andersen windows.
Testimonials: "I was stunned when I saw what I could do to this house with their product line. They’ve got every shape and style you can think of." — Tom Webb
"We were able to drop these standard Andersen products right into the plan without redesigning around them." — Tom Webb
"Having those beautiful window combinations — and the buyer’s perception of quality that comes along with the Andersen name — had a lot to do with pre-selling the house at the framing stage." — Tom Webb
"Andersen always had the quality. What’s new is the diversity in design." — Tom Webb
"Still Crazy After All These Years? Here’s How to Do It Right."
Nothing sets off a stunning window combination better than beautiful brickwork. And nothing sets off warning bells in a builder’s mind as quickly, either. That’s because, while that combination is a powerful sales feature, it can mean callbacks if installed incorrectly.
Following one easy installation suggestion will take the concern out of working with brick and feature windows — and will allow you to take advantage of a persuasive memory point. Simply allow a half-inch space at the sill joint. That’s necessary because, as the house settles and the window moves down slightly, it will literally hit a brick wall. While other exteriors tend to move with the wall, brick stays steady. That can force crowning of the window sill. A larger space at the sill joint gives the window the flexibility to move down without damaging the sill.